Many communities believe that by talking about a potential problem, it will make the problem come true. If you want to discuss a potential complication or side effect, we recommend that you use the third person dialogue such as, “In some people…who don’t control their blood pressure, their kidneys can get tired out from having to work so hard. This may cause the kidneys to stop working”, rather than saying, “If you don’t control your blood pressure, your kidneys will stop working”.
http://www.ihs.gov/pharmacy/index.cfm?module=awareness
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